Guru.com Profile - LisaRCassidy
Find this profile here: http://www.guru.com/freelancers/Business-Planner-Development-E-commerce-Expert-IT-Management-Project-Manager/Virginia/Charlottesville/572162
|Tagline:||The professional has not entered a tagline.|
|Photograph:||No images have been uploaded.|
|Category rank:||5117 in Business Consulting|
|Money (all time):||$0.00|
|Min. project budget:||Not specified|
|Member since:||15 Jun 2005|
|Last sign In:||16 Nov 2011 2:08 PM ET|
|Quotes submitted:||0 in last 30 days|
|Highest degree:||Master's Degree|
|Experience level:||Industry Consultant|
|Business size:||Over $1 billion|
|Geo markets:||United States
|Additional skills:||Proficient in:
Experienced with Multiple software packages & languages such as HTML, FoxPro, MapPoint, Broadvision, etc.
See below for work and educational experience.
IT Project Management
|Industries:||Consumer Goods & Services
Hospitality & Leisure
Technology & Internet
Media & Entertainment
|Highlights:||SUMMARY OF QUALIFICATIONS
Marketing Experience. 11 years in high-tech and consumer marketing. MBA with concentration in marketing. Core strength: Liason between Marketing and IT.
Fortune 500 Ecommerce Initiative. Successfully launched 3000 products on circuitcity.com.
Information Technology Initiatives. Spearheaded IT initiatives on behalf of Marketing and Account Management resulting in a return on investment of $850,000 over 3 years.
National Public Relations Campaign. Organized nationwide public relations campaign resulting in coverage on CNN, ABC, CBS, FOX, MSNBC.com, Good Morning America, Washington Post, USA Today and the LA Times.
Fortune 500 Event Marketing Campaign. Managed events in Moscow, New Delhi, Stockholm, Melbourne, Rio de. Janeiro, Houston and Dallas to generate new sales for $16M gas turbines on behalf of Pratt & Whitney Power Systems.
National Promotional Campaign. Implemented and managed national promotional campaign resulting in a 15% response rate despite post-September 11th challenges. Targeted 900,000 junior high school students nationally.
International Branding Strategy. Spearheaded international marketing communication and advertising campaign to salvage brand image of Fortune 500 product with $650,000 budget.
|Work terms:||The professional has not written profile Work Terms.|