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ownyourmasters (ID: 1303647)
Innovative Digital Marketing Consultation
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Marketing & Communications
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Earnings (Year):
$0
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Summary
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Name:
Dave Matthews Band Twitter
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Description:
Twitter Application and Campaign Development including HTML and CSS
In October of 2010, I worked with Dave Matthews Band on a Twitter campaign to help launch the pre-order of their Live in New York City album.
Using the PromoJam platform, I built a page to allow fans to earn a
free mp3 download from the album in exchange for a promotional tweet.
Result: @davematthewsbnd increased their Twitter following 92% in the week following the campaign launch.
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Industry:
Music & Films
Price:
Not Sure/Confidential
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Name:
30 Seconds to Mars
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Description:
Data Collection/Management and HTML/CSS
In September of 2010 the band 30 Seconds to Mars wanted to reward
their best fans around the release of their album. They decided to let
fans add their own photos to each physical compact disc purchased. I
worked with the band to give them an online solution to collect fan
photos and fan information so this promotion could be fulfilled.
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Industry:
Music & Films
Price:
Not Sure/Confidential
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Name:
Easy Star All-Stars
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Description:
Audio Content Management and Digital Campaign Execution
For Easy Star All Stars I used the Bandcamp platform to
build a landing page for distributing a single from the new album. The
image map ready header is linked to the album pre-order and a
tour-dates page.
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Industry:
Music & Films
Price:
Not Sure/Confidential
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Name:
Sesame Street
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Description:
Social Media and Fan Acquisition
In the Spring of 2010 the Sesame Street brand decided to enter the
world of social media. As a brand new endeavor for the 40 year old
brand they weren’t exactly sure where to start. That’s where I came
in. I worked with the Sesame Street team to create and optimize
Facebook pages for the brand and each of it’s characters while also
working with fan-created pages to maximize reach.
Results: (as of October 2010)
Sesame Street: 125k likes
Elmo: 445k likes
Cookie Monster: 590k likes
Big Bird: 9k likes
Bert & Ernie: 100k likes
Grover: 50k likes
Abby Cadabby: 7k likes
Oscar the Grouch: 30k likes
Total: 1,356,000 new connections for the Sesame Street Brand
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Industry:
Music & Films
Price:
Not Sure/Confidential
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Name:
Social Media
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Description:
Kyle has provided social media profile creation, campaign optimization,
and consultation services for some of the biggest brands in
entertainment. Including:
Brian Regan, Corey Smith, Dale Earnhardt Jr, Dave Matthews Band, Dean Koontz, Gene Simmons, Jackson Browne, Jason Mraz, Jay-Z, Jeff Gordon, Jimmie Johnson, John Mayer, Mandy Ingber, Mandy Moore, Musictoday/Live Nation, Ray Lamontagne, Sesame Street, The University of Virginia, Trans-Siberian Orchestra, Ween
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Industry:
Music & Films
Price:
Not Sure/Confidential
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United States |
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(UTC-06:00) Central America |
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6:09 PM |
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