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Black and Blue Marketing (ID: 1304381)
Strategic Marketing and Public Relations
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Marketing & Communications
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Earnings (Year):
$0
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Summary
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Name:
Troop Fuel-Building The Brand
Samples.jpg
Description:
Troop Fuel was a new health and energy
drink based out of Arizona. Troop Fuel needed help establishing their
brand in their local market and attracting investors. I started by
developing a marketing plan that helped accomplish some of their goals
while maintaining strict control on their budget. This small start-up
company needed an amount of attention that they were not likely to get
elsewhere with their budget. Together we developed a solid marketing
strategy that was effective and within budget.
Tactics and Strategies in the Troop Fuel
Marketing Plan included:
• Brand development and messaging
• Website construction and development (including e-commerce)
• Design of all point of sale materials and collateral
• Assist in development of distributor relationships
• Development of media kits and pitch packets
• Design of online newsletter
• Design of trade show booth, street team materials, branded
giveaways
• Trade and consumer media relations and pitching
• Vehicle wraps
• Comprehensive online marketing plan including social media
As account chair, I supervised the
development of all the listed elements and wrote all related copy. I
was able to take an active role in not just the development of the
marketing but also the development of the company.
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Industry:
Food & Beverage
Price:
Not Sure/Confidential
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United States |
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(UTC-08:00) Pacific Time (US & Canada) |
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10:01 PM |
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