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Catalpacom (ID: 678365)
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Marketing & Communications
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Earnings (Year):
$0
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Summary
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| Member Since: |
April 08, 2006 | 0 quotes in last 30 days
| Last Signed in: April 07, 2010
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| Location: |
Armada, Michigan | United States |
| Would work on site: |
Yes |
| Earnings (All Time): |
$0 |
Earnings by Skill (Year): |
| Marketing & Communications |
$0 |
| Advertising Concepts |
$0 |
| Brand Management |
$0 |
| Marketing Communications |
$0 |
| Marketing Plans |
$0 |
| Public Relations (PR) |
$0 |
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Feedback |
| Rate: |
Min. Rate: $50.00 | Min. Budget: $0.00 |
Work Terms |
| Industries: |
Finance, Industrial & Defense, Professional Services, Real Estate, Technology & Internet |
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Highlights
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Catalpa Communications, LLC - an Independent Marketing Communication provider in Metropolitan Detroit, MI
2005 - present
Assist clients with identifying communication needs, develop and present creative briefs for project pre-approval.
Interview subject matter experts and research topical areas to compose concise copy for white papers, case studies, sales support materials, business proposals, and presentations.
Manage all client relationships and operational developments.
VMP Mortgage Solutions, Inc. / Bankers Systems, Inc. – Wolters Kluwer, Inc.
2002 to 2005 – Communication Specialist | Senior Copywriter
1997 to 2002 – Marketing Communication Coordinator
Supported the business to business sale of software, Internet services, and regulatory
compliance products in the financial services industry by writing and editing a wide variety of deliverables, e.g., product brochures, white papers, case studies, advertising copy, press releases, direct mail, web site content, newsletter articles, executive speeches, customer letters, internal communication, and other special projects.
Collaborated with product management and development staff to identify benefits and
pertinent features of software solutions and Internet services; analyzed competing
products and promotional efforts to position VMP’s solutions with strategic key messages.
Led creative team by conceptualizing and pitching promotion campaigns to management.
Directed paid advertising efforts by determining target publications, preparing calendar,
developing budget, negotiating rates, managing creative process, and overseeing
delivery of materials to publishers.
Initiated annual promotional calendar for organization-wide reference, including
trade shows, events, product releases, and tentative timelines for all campaigns.
Served as liaison between VMP, its business partners and public relations agency following
2002 acquisition of company by Wolters Kluwer; coordinated all public relations/media
relations efforts prior to 2002 acquisition.
Produced company newsletter, from development to distribution, from 1999 to 2002.
Frost Illustrated, Inc. – Fort Wayne, IN
1995 to 1997 – Staff Writer | Senior Editor
Investigated and wrote six stories each week concerning business and education issues
for weekly, independent newspaper.
Developed solid relationships with local community leaders.
Assisted publisher’s efforts to establish free vaccination program for low-income families.
Educational Background
Master of Arts in Communication
Wayne State University – Detroit, MI May 2002
Bachelor of Arts in English
Purdue University – West Lafayette, IN August 1995
Professional Associations
Member, Society of Technical Communicators (2002 – present)
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Skills
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| Years of Experience: |
No information provided |
| Highest degree: |
Master's Degree |
| Software Skills: |
No information provided |
| Additional Skills: |
A professional communicator for the past decade, I provide my clients with benefits-driven copy and concepts that only a seasoned, serious writer can create. While I specialize in white papers, case studies, and product materials for technology solutions in the financial services industry, I have branched out as Catalpa Communications, LLC to serve clients in a variety of other markets including manufacturing, promotional services, and real estate. As a former journalist, I know the right questions to ask. As a former full-time corporate employee, I know the business world. As a veteran copywriter, I know your communication needs. As an independent marketing communication professional, I know I love what I do. I have an MA in Communication from Wayne State University (Detroit, MI) and a BA in English from Purdue University (W. Lafayette, IN). Rooted in unrivaled work ethics, Catalpa Communications’ established reputation for high-quality deliverables grows with every project. |
| Tested Skills: |
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| The Freelancer has not taken any Skill Tests. |
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Work Terms
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No information provided
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Global Region
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| Country: |
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United States |
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