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Name:
Mission Ready COTS Industry Guidebook
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Description:
A signature piece that supported a Vertical Industry Program and Major Product Launch
Campaign.
Allowed Client to position themselves, as an Industry Authority & Leader,
provided a distinct Competitive Advantage and supported Business Development
efforts.
Campaign generated 32 new customers & critical design-wins that represented
$44.8 Million of future deployable / production business.
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Industry:
Industrial & Defense
Price:
Not Sure/Confidential
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Name:
Medical Imaging Industry Guidebook
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Description:
A signature piece that supported a Major Product Launch
Campaign - targeted at a segment of the Cardiology
Market.
Positioned the client, as the undisputed leader in their
field & provided a comprehensive guide that characterized
life-threatening and abnormal heart conditions utilizing the
client's unique medical diagnostic systems.
Campaign generated $1.9 Milion of new sales to high-end,
Hospitals, University Teaching Affiliates, Regional / Community
Hospitals & Large Scanning Services.
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Industry:
Health Care
Price:
Not Sure/Confidential
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Name:
Product Launch Lead Direct-Response Piece
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Description:
Lead Piece that supported a Major Product Launch for an
Innovative Software Client.
Campaign changed the rules & was supported by
a unique "Try & Buy" Merchandising Kit that generated
new sales, within Target Accounts.
Program was also extended to Platform Vendor Partners,
which generated millions of dollars of revenue and
positioned the client, as #1 Software Supplier in the Channel.
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Industry:
Technology & Internet
Price:
Not Sure/Confidential
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Name:
Market Warfare Book
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Description:
Recently Published work, by PMG Founder
Ed Hennessy - highlighting innovative
Marketing techniques.
Being promoted, by the Publisher - American
Book Publishing - as a breakthrough that will
change the Market Consulting Landscape.
Reinforces all the princilples and expertise that
the firm has mastered over the last 18 years,
of fulfilling Client requirements.
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Industry:
Media & Entertainment
Price:
Under $250
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