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LisaRCassidy (ID: 572162)
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Business Consulting
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Earnings (Year):
$0
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Summary
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| Member Since: |
June 15, 2005 | 0 quotes in last 30 days
| Last Signed in: November 16, 2011
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| Location: |
Charlottesville, Virginia | United States |
| Would work on site: |
Yes |
| Earnings (All Time): |
$0 |
Earnings by Skill (Year): |
| Business Consulting |
$0 |
| Business Development |
$0 |
| Business Planning |
$0 |
| E-Business Management |
$0 |
| IT Project Management |
$0 |
| Project Management |
$0 |
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Feedback |
| Rate: |
Min. Rate: $100.00 | Min. Budget: $0.00 |
Work Terms |
| Industries: |
Consumer Goods & Services, Hospitality & Leisure, Media & Entertainment, Professional Services, Technology & Internet |
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Highlights
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SUMMARY OF QUALIFICATIONS
Marketing Experience. 11 years in high-tech and consumer marketing. MBA with concentration in marketing. Core strength: Liason between Marketing and IT.
Fortune 500 Ecommerce Initiative. Successfully launched 3000 products on circuitcity.com.
Information Technology Initiatives. Spearheaded IT initiatives on behalf of Marketing and Account Management resulting in a return on investment of $850,000 over 3 years.
National Public Relations Campaign. Organized nationwide public relations campaign resulting in coverage on CNN, ABC, CBS, FOX, MSNBC.com, Good Morning America, Washington Post, USA Today and the LA Times.
Fortune 500 Event Marketing Campaign. Managed events in Moscow, New Delhi, Stockholm, Melbourne, Rio de. Janeiro, Houston and Dallas to generate new sales for $16M gas turbines on behalf of Pratt & Whitney Power Systems.
National Promotional Campaign. Implemented and managed national promotional campaign resulting in a 15% response rate despite post-September 11th challenges. Targeted 900,000 junior high school students nationally.
International Branding Strategy. Spearheaded international marketing communication and advertising campaign to salvage brand image of Fortune 500 product with $650,000 budget.
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Skills
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| Years of Experience: |
No information provided |
| Highest degree: |
Master's Degree |
| Software Skills: |
No information provided |
| Additional Skills: |
Proficient in:
Excel
Access
Word
PowerPoint
Experienced with Multiple software packages & languages such as HTML, FoxPro, MapPoint, Broadvision, etc.
See below for work and educational experience. |
| Tested Skills: |
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| The Freelancer has not taken any Skill Tests. |
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Work Terms
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No information provided
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The Freelancer has not uploaded images.
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My Account URL
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Contact this Freelancer Now!
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Instant Messenger
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Global Region
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| Country: |
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United States |
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| Profile |
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