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TammyCh (ID: 509385)
Understand your customers, knowing who they are is not enough
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Business Consulting
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Earnings (Year):
$0
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Summary
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| Member Since: |
November 26, 2004 | 0 quotes in last 30 days
| Last Signed in: June 30, 2011
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| Location: |
Honolulu, Hawaii | United States |
| Would work on site: |
No |
| Earnings (All Time): |
$0 |
Earnings by Skill (Year): |
| Business Consulting |
$0 |
| Marketing Research & Plans |
$0 |
| Project Management |
$0 |
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Feedback |
| Rate: |
Min. Rate: $35.00 | Min. Budget: $0.00 |
Work Terms |
| Industries: |
Consumer Goods & Services, Finance, Health Care, Non-Profits & Charities, Telecommunications |
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Highlights
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An ambitious, analytical, and creative thinker who focuses on the needs of the consumer and the market, with strengths in translating information and data into business strategies. Ability to stay detail-oriented while keeping the big-picture in mind.
MAJOR ACCOMPLISHMENTS
* Influenced the change of a major ad campaign based on consumer research, which resulted in higher brand and ad awareness.
* Created a concept testing program for all of a company's brands to ensure investment in high-potential concepts only.
* Led in the creation and execution of a company's first use of the Kano Method.
PROJECT MANAGEMENT SKILLS
* Able to prioritize and manage all phases of research to deliver on-time and in budget.
* Able to lead staff towards reaching objectives and goals.
* Highly functional in all phases of research including methodology creation, sample design, questionnaire design, moderator guide development, analysis, report writing, and presentations.
CLIENT RELATION SKILLS
* High-level client management with emphasis on understanding and focusing on strategy needs.
* Able to relate and communicate well with all levels, departments, and agencies.
ANALYTICAL SKILLS
* Able to analyze research data using SPSS.
* Quantitative research includes conjoint, brand awareness, ad testing, A&U, package development, communication development, customer satisfaction, employee satisfaction and segmentation.
* Qualitative research includes 1-on-1 interviews and focus groups.
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Skills
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| Years of Experience: |
7 year(s) |
| Highest degree: |
Master's Degree |
| Software Skills: |
No information provided |
| Additional Skills: |
No information provided |
| Tested Skills: |
 |
| The Freelancer has not taken any Skill Tests. |
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Work Terms
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Will work remotely on any project. 50% of payment due upon project approval, with the remainder due upon receipt of project deliverables.
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The Freelancer has not uploaded images.
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My Account URL
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Contact this Freelancer Now!
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Instant Messenger
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Global Region
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| Country: |
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United States |
| GMT: |
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(UTC-10:00) Hawaii |
| Local Time: |
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9:55 AM |
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| Profile |
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