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jdnorman1 (ID: 521082)
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Marketing & Communications
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Earnings (Year):
$0
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Summary
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| Member Since: |
January 09, 2005 | 0 quotes in last 30 days
| Last Signed in: April 21, 2011
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| Location: |
Scituate, Massachusetts | United States |
| Would work on site: |
Yes |
| Earnings (All Time): |
$0 |
Earnings by Skill (Year): |
| Marketing & Communications |
$0 |
| Advertising Management |
$0 |
| Brand Management |
$0 |
| Marketing Communications |
$0 |
| Marketing Plans |
$0 |
| Sales Management |
$0 |
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Feedback |
| Rate: |
Min. Rate: $125.00 | Min. Budget: $0.00 |
Work Terms |
| Industries: |
Consumer Goods & Services, Finance, Government, Retail & Wholesale, Technology & Internet |
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Highlights
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Agency, clent side and consulting experience:
As Vice President, Group Account Director, for a $750 million agency network, I am responsible for overall agency performance and client satisfaction on accounts that represent over $12MM in billings in consumer and B2B home and shelter, retail, professional services, government and healthcare categories. The integrated services we provide these clients include advertising (broadcast and print), direct marketing, promotions, retail and POS, interactive marketing and Web development, design services, media planning and buying, and production services. As a member of the agency's senior management team, I participate in overall agency management including strategic direction, financial reporting, training and hiring.
Supervise an integrated team of over 20 marketing professionals encompassing account services, account planning, creative, interactive, media and public relations.
Ensure that the agency is providing the highest levels of client value in terms of strategic counsel, creative excellence and budget stewardship.
Continually seek to identify new business opportunities for clients and develop plans and programs allowing them to capitalize - and drive incremental revenue growth for the agency.
Serve as key agency contact for senior client management on issues related to strategic planning, brand development, budgets, performance and other business-related topics.
VICE PRESIDENT, STRATEGIC PLANNING
As Vice President, Strategic Planning, my responsibilities included leading new business development activities that resulted in over $20 million of billings, providing strategic leadership on accounts including marketing and brand planning, and development and implementation of integrated communications programs. Category experience includes home and shelter, retail, health care, government, travel and tourism, and manufacturing.
New client acquisitions included home and shelter, retail, durable goods and healthecare categories. Integrated marketing services provided included advertising, promotions, retail, on-line and direct.
Created business development strategy and programs to meet agency goals including determining category focus, prospect identification and contact programs, and managed corporate business development personnel.
Identified new business opportunities within key categories and led new business activities from contact to close. Developed presentations and proposals for all new business opportunities including RFP responses, pitch team selection, strategy, speculative creative assignments and client meetings.
Initiated partner programs with other agencies to leverage complementary areas of expertise and provide entrée into new business opportunities.
Formalized agency process and methodology for program planning, development and execution.
MARKETING & BUSINESS CONSULTANT
I provided strategic counsel and tactical support to companies that were seeking to create competitive differentiation in a crowded and complex marketplace. As a consultant, I worked with clients including Fidelity Investments, Ascential Software, John Deere Credit, Alliant Energy, Atari/Infogrames, Student Advantage, and agencies McCarthy Mambro Bertino, Kelley Habib John, Harpell, and CMF&Z. I led and collaborated on new business pitches totaling over $60 million, resulting in over $40 million in new business wins. My services included brand development, messaging and positioning development for new and existing products and services, tactical marketing program implementation, sales training and business development activities.
Provided consumer and business insights allowing for the creation and development of a comprehensive brand positioning platform for a financial services company. Insights are being used for the development of an integrated branding campaign including advertising, internet, collateral, retail POP, and direct mail.
Worked with the senior management at a large software company to develop a comprehensive brand platform including mission, vision, messaging and positioning. Key components and deliverables of the project included primary research (interviews with internal stakeholders, customers, industry and financial analysts), secondary research, competitive messaging audit, new tagline, new presentations (sales and corporate), and recommendations for internal brand launch and external marketing communications programs.
Provided strategic consultation to support software product introduction including brand development, positioning, competitive analysis and creative strategy. Assembled and managed creative team to develop visual identity system, collateral package, Web site, trade show booth graphics as well as a variety of additional programs.
Collaborated with the management team of a mid-sized ($65MM billings) integrated marketing company on the development of new product/service offerings and business development programs to penetrate new markets. Activities included competitive assessment, messaging and positioning, refinement of internal operational structure, increasing awareness and visibility initiatives, and partnership/alliance programs.
Directed business development efforts at mid-sized ($55MM billings) agency including database development, outbound marketing and awareness programs, target identification and acquisition strategies. These efforts resulted in $5MM in new business wins in Q2-3, 2001.
VICE PRESIDENT, BUSINESS DEVELOPMENT
I led business development efforts resulting in over $55MM in new client billings in 2000 and over $36MM in 1999. Joining the agency as Business Development Manager and being promoted to Director and then Vice President of Business Development, I was responsible for identifying, pitching and winning new business, negotiating client contracts, defining scope of services and determining account staffing. I also worked on several of the agency's key accounts developing business and marketing strategies and managing client teams. As a member of the agency's management team, I was involved in forecasting, staffing, training and strategic planning.
Consistently exceeded sales goals as the top business development professional across national network of offices (Boston, Austin, Chicago and San Francisco) in 1999 and 2000.
Won over $100 million in new business from 1999 - 2001 in competitive pitches
Served as Account Director on the agency's largest account and other high-visibility business.
Team member for large, complex global pitches requiring management of resources across Europe, Asia, Pac Rim and NAFTA regions of global agency network.
Identified and developed strategic alliances to complement in-house resources and deliver additional and seamless value
to clients.
Provided internal mentoring and training to agency staff with regards to identifying additional client opportunities, effective research techniques, presentation skills and team building.
DIRECTOR, CORPORATE AND SPECIAL EVENTS
By identifying and capitalizing on the interest of New England businesses in utilizing the Boston Garden - and then the FleetCenter - for corporate and special events, I defined and developed new revenue streams and business opportunities for the New Boston Garden Corporation.
Created business and marketing plan, which increased the number of corporate and special events from 20 per year in the Boston Garden to over 65 per year in the FleetCenter, resulting in $1,000,000 of new revenue.
Marketed, sold and managed all aspects of corporate and private events for up to 8,000 people. Responsibilities included budgets and forecasts, scheduling, operations, event technologies, vendor management and catering/menu development.
Key member of internal coordinating committees for the following major events: Boston Garden Closing and FleetCenter Opening Ceremonies, NHL All-Star Week, US Olympic Team Gymnastics Trials, World Figure Skating Championships.
Responsible for all sales, marketing and event activities associated with the FleetCenter private clubs and restaurants and all pre- and post-game activities for the Boston Bruins and Celtics.
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Skills
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| Years of Experience: |
No information provided |
| Highest degree: |
Bachelor's Degree |
| Software Skills: |
No information provided |
| Additional Skills: |
No information provided |
| Tested Skills: |
 |
| The Freelancer has not taken any Skill Tests. |
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Work Terms
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No information provided
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The Freelancer has not uploaded images.
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My Account URL
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Contact this Freelancer Now!
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Instant Messenger
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Global Region
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| Country: |
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United States |
| GMT: |
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(UTC-05:00) Eastern Time (US & Canada) |
| Local Time: |
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6:27 PM |
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| Profile |
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