411@tiffenyprice.com, San Jose, CA, Communications Expert, Marketing Coordinator, Marketing Planner, Brand Consultant, Publication Production

411@tiffenyprice.com

Mt View, California | United States

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411@tiffenyprice.com (ID: 532906)

	Marketing & Communications
	Feedback: None Reviews: 0 Earnings (Year): $0

Summary

Member Since:

February 12, 2005 | 0 quotes in last 30 days | Last Signed in: October 03, 2009

Location:

Mt View, California | United States

Would work on site:

Yes

Earnings (All Time):

Earnings by Skill (Year):

Marketing & Communications	$0
Brand Management	$0
Marketing Communications	$0
Marketing Coordination	$0
Marketing Plans	$0
Publication Production	$0

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Rate:

Min. Rate: $60.00 | Min. Budget: $0.00

Work Terms

Industries:

Education, Finance, Government, Technology & Internet, Utilities

Highlights

Marketing Programs Consultant with an exceptional background in developing winning vertical market campaigns and lead generation programs. Strong solutions marketing skill-set with ECM, EDM, BPM, mobile / wireless applications, large venue display, network security, and e-business technologies. Delivers increased customer engagement and marketing leadership by supporting field sales and channel business (go-to-market) plans focused on new lead generation and vertical marketing campaigns. Experience highlights include: · Led FileNet’s new customer acquisition programs for the government and education vertical markets. Worked with channel partners to promote repeatable solutions and develop quarterly marketing plans to support government vertical webinars. Secured over 30K new sales leads in <6 months · Created channel sales programs to grow government and education A/V sales through channel sales partners and maximize participation in state contract and bid opportunities. Drove channel sales by creating online lead generation programs and field sales kits identifying opportunities, competitive imperatives, and legislation (NCLB) business drivers. Created channel and field sales contests and SPIF promotions to rapidly position new sales programs and reap the benefit of peak buying seasons. Resulted in 27% upside in 3Q02 revenue · Built go-to-market programs for AutoDesk’s introduction of e-learning courses in vertical industries including manufacturing, GIS, government/utilities and education. Member of a cross functional team chartered to create AutoDesk e-learning cross-promotions with internal product marketing teams, user groups, associations, and industry publications. Early results captured over 200K opted-in registrants · Supported Cisco’s field sales efforts as a subject matter expert; launched regional channel sales programs and go-to-market plans for the government vertical with field sales teams. Total program sales was more than $40M/annum PROFESSIONAL EXPERIENCE Marketing Programs Consultant, 1997-2005 Operating under long term consulting and employment engagements, develop innovative vertical market communication programs and lead generation campaigns. Results generate channel and direct sales growth of Bay Area high tech goliaths and start-up organizations. Excellence in program management and enthusiasm for getting results earns continued accolades. Client list includes Adobe, Cisco, FileNet, Autodesk, InFocus, The Learning Company, (Broderbund) Tegrity, Ingram Micro, CompUSA, Gilian, Calyx Software, Aries Research, and Acer America. Examples of client engagements: Ø CALYX SOFTWARE: (Current) Developing go-to market plans and lead generation programs to support the launch of a new loan origination software solution for the financial services industry Ø FILENET: Increased FileNet’s value proposition in the government and education marketplace by working with partners to develop direct marketing campaigns emphasizing case studies, ROI profiles, solutions to address legislative mandates, and vertical applications delivered through webinars, customer facing collateral, and PR outreach Ø INFOCUS: Energized a stagnant government and education sales environment with integrated channel marketing programs and direct marketing communications. Created training materials for field sales and partners to support winning new federal, state government, and educational term contract opportunities. Launched new marketing programs and lead generation campaigns (both on and off line) with top-tier channel partners, including: GovConnection, Ingram Micro, Microwarehouse, GTSI, and CDWG Ø ADOBE: Member of cross-functional team tasked with developing the government channel strategy for their newly acquired enterprise line of eforms and workflow products. Researched competitive channel programs, prepared recommendations, and drove new website content to launch programs. Realized $10M upside in first year of the program Ø AUTODESK: Launched email campaigns, developer programs, cross promotions with internal product groups, and industry partnerships to rollout the introduction of e-Learning AutoCAD courses and webinars. First year results provided over 200K registrants and 35 channel partners Ø CISCO SYSTEMS: Augmented Cisco’s field sales efforts by supporting government specific channel partners and ensuring the achievement of quarterly business objectives for vertical market expansion Ø ACER AMERICA CORP: Recruited to increase sales and marketing leadership in government and education verticals. Created field sales tools to support new sales approaches: vertical product solution templates, direct marketing presentations, bid response kits, and online lead generation programs with inside sales follow-up. Reinforced Acer’s competitive position with case studies, specific websites, channel business plans specific to government and education, and PR outreach with industry specific publications like Government Technology Magazine, The Journal, and FCW Ø COMPUSA: Set the capture strategy to win key government contracts in the southwest territory. Created messaging, proposal content and executive presentations to support winning major government IT equipment and support contracts. Worked with sales management to develop field sales tools, inside sales call scripts, and web based demand generation programs. Collectively contracts met sales forecasts of more than $15M per annum Ø INGRAM MICRO: Recruited to work with Ingram’s government marketing team to develop program strategies, channel sales model, and proposal content to support a major government contract opportunity Ø TEGRITY: Created channel sales programs and direct sales campaigns to support the fast track development of channel partners focused on K-12 and higher education sales environments. Created customer-facing materials, field sales tools, direct marketing programs, and demand generation vehicles. Secured GSA schedule, new channel partners, industry speaking engagements, and placement in charter schools that highlight educational technologies. Education sales program realized $2M in revenue in the first year TANGENT COMPUTER, INC. Burlingame, CA1993 - 1997 Director of Business Development · Led seven-member senior sales team responsible for the identification, tracking, and capture of enterprise government and education sales opportunities. During a four-year period the company received over 30 government and education contract awards for a wide range of IT products accumulating more than $240M in sales revenue over 4 years · Designed and launched innovative marketing programs, vertical product solutions, and lead generation campaigns focused on state government and education markets. Results of sales programs established major “beach head” accounts, national direct sales presence, and directly impacted sales growth from $20 to $100M per annum in <4 years · Defined sales goals, created field sales tools, developed regional business plans with district managers, and worked with marketing management to develop new collateral, integrated marketing programs, Tangent’s first website, and subsequent e-business tools PRECISION TECHNOLOGY, Fremont, CA, Senior Account Executive 1990 - 1993 EVEREX SYSTEMS, Fremont, CA, Senior Account Executive 1987 - 1990 EDUCATION AND ACADEMIC EXPERIENCE Western Governors University, B.S. Marketing Management, 2002 - 2004 San Jose State University, Marketing and Business Management, 1994 - 1995 De Anza College, Marketing and Business Administration, 1992 - 1993 Ongoing marketing and career related courses and seminars. Recent curriculum: e-Marketing Essentials and Best Practices, Brilliant Strategies, Hand-on Proposal Workshop, Technical Marketing and Proposal Preparation, Competitive Marketing and Proposal Preparation.

Skills

Years of Experience:	No information provided
Highest degree:	Bachelor's Degree
Software Skills:	No information provided
Additional Skills:	· Supporting field and channel sales growth with the design and roll-out of webinars, vertical market events, channel programs, and lead generation tools aimed at capturing new opportunities · Launch, execution, and tracking of closed-looped email campaigns using Pivotal CRM suite and Salesforce.com. Well-versed in developing online marketing programs with measurable results · Building corporate value by driving the delivery of creative marketing communications in vertical markets. Examples include: customer newsletters, webinars, direct email campaigns, microsites, press releases, case studies, customer-facing presentations, and securing speaking engagements · Authoring case studies, success stories, newsletters, trend articles, website content, and PR outreach plans · Solid understanding of articulating ROI of IT technologies in vertical markets and displaying complex technical information in ways people identify with · Customer reference programs highlighting repeatable solutions, ROI, and competitive advantages. Securing customer participation to develop and promote webinars, workshops, and speaking engagements at industry events · Communications planning and market strategy development to structure winning vertical market campaigns and messaging · Event management, planning, theme development and programs to increase traffic at road shows, industry conferences, tradeshows, and workshops · Sales development background working with inside sales teams to launch sales follow-up programs in vertical markets with playbooks, scripts, and sales training · Portfolio of awarded government contracts secured though aggressive RFP pricing strategies, superior proposal content, and innovative proposal themes · Sales kits (Playbook) arming your partners with the identification of key applications, vertical market trends, and legislation prompting new business drivers and sales opportunities · Maintaining strong relationships and keen discernment of channel business operations with resellers and distributors like, ACS, CompUSA, GTSI, CDWG, and Ingram Micro · Conception and launch of channel go-to-market plans focused on new lead generation and vertical market solutions · Supporting channel sales growth by rolling out new programs aimed at capturing specialized resellers and markets · Generating editorial exposure and engagement within industry specific publications like Government Technology Magazine, The Journal, The Heller Reports, Government Executive, GCN, FCW, Governing, and County News · Market segmentation and sizing with special emphasis in federal, state, municipalities, K-12, and higher education markets · Supporting field sales efforts by rolling out webinars, events, channel programs, and lead generation tools aimed at capturing new sales opportunities surrounding: o Amber Alerts o Intelligent transportation/law enforcement/public safety o Homeland security and port authority surveillance
Tested Skills: