11 years of experience in Data Analytics, Conversion Rate Optimization and Product Pricing for Seasonal and non-Seasonal. Passionate about Data Science. Persistent Problem Solver, Avid learner.  Contribute to the company’s vision and mission through data analysis. Focused on generating business value by deriving actionable insights from raw datasets. Built engaging dashboards and reports to visualize the insights. Hands on experience in descriptive, prescriptive and predictive analytics. Develop processes to measure the value generated through the actionable insights. Strategized implemented and managed all ecommerce initiatives to ensure maximum customer acquisition and revenue production

Created and maintained e-Commerce budget, strategy and marketing plans for International Business. Constantly strive to identify new process improvement opportunities. Support and participate in key decision making by asking probing questions. Create manage and measure multi-channel customer acquisition strategies. Extensively worked on site search optimization and merchandising 

Conducted Multivariate and A/B testing for key feature releases. Conduct analysis and translate the outcomes to business users