• Develop, identify and secure all relevant direct sales opportunities • Make cold calls to new and existing customers to explore business opportunities • Generate product or service interest for customers by providing them benefits information • Generate leads from cold calling data and ensure that any DNC (do not call) lists are respected • Set up appointments with customers for demonstrations and provide information of representative who will provide demonstrations • Relay successful leads and appointment data to concerned sales representatives • Make follow up calls to customers who have shown interest during initial contact • Handle inbound calls and provide callers with product and service information • Emphasize on product features and benefit, quote prices and prepare sales forms • Maintain exception service and product knowledge • Manage pre-calling planning activities such as call opening, relay of product information and call closing • Anticipate questions that may be asked during phone calls and prepare for them by employing effective answering techniques • Analyze sales trends and competition information and tailor unique sales approach to ensure efficacy of call