I remember a job interview I went to once that really frustrated me. I found the job posting online, applied for the job by sending a cover letter, my resume and my portfolio, received a call back and drove across the city for the interview.
The interview went really well and I had a great feeling about my prospects. And then, one of the final questions was asked of me completely killed the interview.
“What would you rate your proficiency with 3D Studio Max?” I had to be honest and tell the guy that I had no proficiency in it and gave him the spiel that I was “certainly willing to learn”. In either case, I knew I was instantly less of a match compared to graphic designers that knew how to work with 3D. The frustrating part? Nowhere in the job posting was 3D Studio Max among the list of software knowledge needed.
Both the employer and I wasted our time even having me come in due to a technicality within their job posting. I can imagine many other applicants had the same experience.
Job postings on Guru.com can fall victim to this same dilemma. Seemingly small oversights in your job posting can cause you to waste time and to even lose out on quotes from gurus who may be a perfect fit. Here’s a list of seven ways you can lose out on your job posting without even knowing it.
1. Your Job Title is Unclear
For example, if you post a job titled “Designer”, you’re losing the opportunity to quickly narrow down your audience. There are many kinds of designers on our marketplace. Being a bit more specific with your job title will pique the interest of people who resonate with the task at hand. A little bit of specificity helps gurus quickly narrow down their job searching and gives you more accurate quotes.
2. Your Job Title is Too Specific
There are certain details that can be confusing to include in a title and can limit the amount of quotes you receive. Make sure you keep the minute details relegated to your job description so your job posting. Industry jargon can be helpful, but a developer can probably help you regardless of your field. Remember; the more specific your job posting, the narrower the matches will be. You want to find a happy medium between both.
3. Your Job’s Description Doesn’t Accurately Explain What You Need
Your job description is where you should be very specific with what you need to have done. Without divulging any sensitive information, you should break down the exact requirements. It especially helps if you create an outline of the work that needs to be completed. This will allow freelancers to roughly estimate the time requirements and provide you with an accurate estimated cost. Leaving out details could impact a guru’s quote and cost you time while you find someone else.
4. You’re Not Cultivating a Team of Solid Gurus
Any time you hire someone, they’ll be added to your “My Gurus” list. It’s extremely valuable to establish relationships and rapport with gurus you’ve had good experiences with. Rather than look for the cheapest guru on our platform, it might actually save you money and time (and time is money!) down the road if you pick someone that you feel connected to. If you have a list of gurus already, you can choose “No Thanks, I want to rehire a guru.” When posting a job to immediately hire someone you’ve already worked with. Not only does this allow you to hire someone you already know, it skips the process of them needing to submit a quote.
5. You Defer to “Any Category” Because You Don’t Want to Pick a Category
An integral step of posting a job is choosing which category your job posting should reside in. While we have a catch-all category titled “Any Category”, it can sometimes broaden your search by too much. Finding the right category will give your job the most accurate exposure, help gurus find your job posting and help our system match your job automatically to the right gurus. “Any Category” is great for those really unique jobs that can’t really find a home anywhere else. But chances are, your job can be appropriately placed in a specific category.
6. You’re Using Too Many Key Words, Not Enough Key Words or You’re Misspelling Them
The “essential keywords” portion of posting a job is part of what we use to rank and recommend gurus who have submitted a quote to your job. We compare the keywords you’ve provided with keywords that gurus have provided within their profiles. The more key words you add, the wider net you’re casting for recommendations. Just like your title, make sure you find that happy middle ground between specificity and generality. Most importantly, make sure you’re spelling keywords correctly or you might miss out on important matches.
7. You’ve Set a Vague Budget
This is always a touchy subject but it’s worth talking about. Freelance work is hard and extremely competitive. Furthermore, gurus have a finite amount of bids they can spend. When it comes down to it, being honest and transparent about your budget will eliminate a lot of mismatches based on budgetary disagreements. The more time you take to consider your budget and, most importantly, the more upfront you are, the easier it will be to hire the right person.
If you’re new to the platform or you’re very serious about hiring someone quickly, I’d recommend featuring your job. Featuring a job costs $29.95 and it makes your job posting stand out from the others. It also tells prospective gurus that you’ve already made a serious investment toward hiring for your job. A serious investment will net you serious inquiries.
Don’t fall victim to any of these common problems. The overreaching theme is to avoid extremes in either direction. Be specific enough to properly set expectations but be open and honest enough to ensure you get enough competition from prospective gurus. The more time you spend on this, the easier it will be to hire a solid guru that you get along with and has skills that meet or exceed what you need.