admin-iconAre you an admin support pro looking to make more money doing what you do? Then keep reading, because we have some great ideas to help you be more successful on Guru!

We asked a top-earning admin guru and an employer who has hired in the category to share their tips for making your profile stand out. It all boils down to communicating in a clear and enticing way how you can help a potential employer.

Here are 8 ways you can optimize your profile to attract more clients and win more jobs.

Freelancer Perspective

Christine of Girl Friday Clerical shares her tips to freelance success:

1. Brand Yourself and Set Expectations Up Front

“The about section is your first introduction to prospective employers and it’s an important space. Your goal should be to tell employers about yourself briefly, and what it is that you have to offer.

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By adding in a paragraph or two about your education, experience, and maybe some mention of awards you have received, you can provide a glimpse of the person behind those services. The employer is not hiring “Data Entry,” they are hiring you, a professional freelancer who has the experience and skills to get the job done.

Also consider covering your work terms. Having your requirements up front will give the employer a concise idea of what they can expect from you. Your terms should include work hours (if you are specific in this regard), how you can be reached (email, phone, skype), and payment requirements (Safepay for all projects, some projects, invoicing for established clients, etc).

Providing your work terms up front will avoid potential misunderstandings later, and can in fact lead an employer to want to contact you since you have already answered some of their questions.”

2. Upload a Cover Image that Represents What You Do

“I wanted an image that would indicate the services I offered, so even if an employer didn’t look anywhere else on the page, they would have an immediate understanding. I also wanted it to be more than just a list with a coloured background. At this point, branding became a huge question.

Because every moment of my work involves a keyboard, that image had to be there somewhere. Eventually it became the focal point, and a great background on which I could both brand my profile and highlight my services.”

3. List Only Your Best Services

“I decided to narrow my services to the areas where I would best be able to provide quality results within acceptable deadlines. Considering that a large part of freelancing is relationship building, it only makes sense to take on work that I know with 100% certainty that I will complete on time. Offering only those services that showcase my best skills allows me to do that.”

4. Prove Your Worth with Work Collections & Reviews

“Most of my past work has involved confidentiality agreements. Without permission to use that content, I had to take a different approach. Rather than put a current or past employer in a position of refusal, I elected to use public content to create my samples. My transcription samples are video clips, showing both the embedded content from YouTube as well as the completed transcript (as a Word doc) that I produced based on that content.

My approach to Copy Typing and Data Entry was similar, with each providing source materials as jpeg images or websites, from which the employer can review the accuracy of my work. That to me is the purpose of having samples. It’s an opportunity to show my work, but also to prove that I am possibly the best and the most accurate that the employer will find.

Reviews are another piece of the puzzle. They prove that you’ve pleased other employers in the past If you’re new and have few or no reviews, add a few testimonials to your profile from previous clients to back up your services.”

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5. When Choosing Keywords, Think Like an Employer

“I sat down with pen and paper and listed words that described what I do. I put myself in the employer’s shoes; if I knew very little about transcription, for example, what words might I use to describe it? I used that list to eliminate keywords that were the most unlikely choices, which left me with the best options. I will be going over my list again because there may be some keywords that take on more importance than I have given them.”

Employer Perspective

Dave Kassing, Director of Development at The Navigators shares what he looks for in an admin support professional on Guru.

1. Keep the Promises You Make

“I’m counting on a freelancer’s commitment to complete a project on time – unless extenuating circumstances come up or I fail to complete my part. If a freelancer (same for an employer like me) isn’t serious/committed to excellence and fairness, they don’t belong on Guru. Period. I sell and buy quite a bit on eBay. It thrives on the same social agreement: Don’t make commitments you can’t/don’t intend to keep.”

2. Be Down To Earth

“The first thing I look at when viewing a profile is the reviews and comments by different employers. Are they superfluous or canned comments, or are they unique? I also look for proof that the freelancer is a human and has the abilities they claim to. I don’t like hyperbole, but I appreciate a down-to-earth description of skills and services. A friendly picture helps.”

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3. Collect Positive Reviews

“Two things make me want to click on a service when I’m searching: Lots of rock-solid reviews and a high amount of money earned. The reviews have to be perfect, while the money earned is secondary. I usually shy away from the top 2-3 earners because I wonder if they’ll be too busy to take on my work. I will try a new guru if their profile and commitment is clear and concise.”

4. Use Boilerplate Responses with Care

“Proposals and responses that are boilerplate are ok, but not preferred. It’s better to tailor your response as needed to show you understand the job at hand. If you do use a static response for every job posted, make sure your spelling is correct and double check your grammar.”

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