ASO specialist<\/a> to help your app ranking reach its full potential so that you can focus on growing the business.<\/p>\n\n\n\nWays to Increase Your App Rankings<\/h2>\n\n\n\n
While there are a thousand ways to increase your rankings\u2013some of which are only known to the AI algorithm itself\u2013some people have managed to figure out a few tried and true methods. That being said, the real professional app optimization specialists available on sites like Guru know the best tips and tricks to help you maximize your rankings and downloads. If you\u2019d like to try it for yourself, here are a few methods:<\/p>\n\n\n\n
Make Sure Your Title Is Descriptive<\/h3>\n\n\n\n
The name \u201cMega Blaster\u201d for your new game might sound cool, but it doesn\u2019t tell the consumer what your app does. Consider adding to the title and even include some keywords, like \u201cMega Blaster: Sci-Fi Tower Defense.\u201d <\/p>\n\n\n\n
Now, your title both tells the customer what kind of game it is and also includes two high-ranking keywords: \u201csci-fi\u201d and \u201ctower defense.\u201d With this new title, people looking for a fun new game will instantly have a decent idea of what your game is about.<\/p>\n\n\n\n
Design an Eye-Catching Icon<\/h3>\n\n\n\n
In today’s culture of infinite scrolling and three-second attention spans, your logo may be the only thing a customer sees besides your app\u2019s name. Creating a simple icon might seem great, but it must fit the theme of the app. Color choices are incredibly important, as something too loud might make people want to scroll past it just so their eyes stop hurting. <\/p>\n\n\n\n
Use the App Description to Your Advantage<\/h3>\n\n\n\n
A user has found your title good enough to click and chosen to read the description. Seize the moment and make sure you provide the customer with an enticing enough description to get them to hit that install button. <\/p>\n\n\n\n
What does the app do? Why does someone need it? Why is it so easy and fun to use? Answering these questions goes a long way to convincing someone to try out your app. <\/p>\n\n\n\n
Most importantly, you need to load your description with keywords. Visit the app store and see what the highest ranking categories and keywords are\u2013then, try and fit them into your description.<\/p>\n\n\n\n
Get Some Positive Reviews<\/h3>\n\n\n\n
Your app is now being downloaded a few hundred times, but nobody has reviewed it. Ask yourself, would you take a chance to download an app with only three reviews? Offering your app customers the opportunity to review your app on the app store is absolutely critical to its success.<\/p>\n\n\n\n
Still, it\u2019s important that any in-app pop-ups asking for a review must not be intrusive or repetitive. Ensure the app only asks for a review once a week or once a month, and don\u2019t be afraid to allow the customer to click \u201cdon\u2019t ask again.\u201d If they like the app, they\u2019ll tell their friends\u2013don\u2019t force them to uninstall an otherwise great app simply because they keep getting hounded for a review. <\/p>\n\n\n\n
Final Thoughts<\/h2>\n\n\n\n
We barely scratched the surface of what can be done to optimize an app in the store\u2013but what if you’re not a great writer of descriptions, or you aren\u2019t sure how to market or use algorithms that push apps to the top? <\/p>\n\n\n\n
This is where hiring an app optimization professional comes in. Fortunately, sites like Guru allow you to browse thousands of mobile app professionals\u2013these freelancers can help take your app from zero to hero. Wondering how much app store optimization costs<\/a>? Check out our recent post.<\/p>\n","protected":false},"excerpt":{"rendered":"So you\u2019ve released a fantastic app, you\u2019ve had your friends test it out, and they all say it\u2019s great. So, why is it not getting any downloads? Despite your best efforts, it may just be getting buried among the millions of other apps available on either the Apple App Store or Google Play. In this<\/p>\n","protected":false},"author":14,"featured_media":16355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26,437],"tags":[564,565],"class_list":{"0":"post-16268","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-employer","8":"category-resources","9":"tag-app-store","10":"tag-optimization"},"yoast_head":"\n
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