Adriana Sahagun

Blackrock, Dublin, Ireland

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Adriana Sahagun

Creative and strategic thinker

A few years ago, I heard this quote: “If you don't live like you think, you'll end up thinking like you live” and that was the first moment that I questioned myself and began to be more critical about my decisions and actions.

Throughout my seven years of working in marketing at The Coca-Cola Company I have created, coordinated and implemented different projects at local and global level. These helped me to develop a wide range of skills from strategic planning to efficient decision making, people management, and most importantly, defining KPIs and tracking them in an effective way. Furthermore, my experience in integrated marketing communication gave me the capacity to see the whole picture, to be able to look into trends and find relevant insights to understand the different targets and stakeholders in order to achieve engagement.

An example of this, is a Coca-Cola campaign for LATAM in which I was co-leader. I learned how to work across borders and saw the specific objective and opportunity in each country. Making creative landings and using specific tools helped me listen to everyone’s ideas, feedback and concerns which resulted in a successful and effective campaign. In this link, you can review it: day-coca-cola-embraces-fist-bump-and-gets-serious-about-true-friendship-164344 and http://www.coca-

Work Terms

Flexible hours. Depending on the project we can agree at the beginning a minimum and maximum work-hour agreement.

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