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Skills

  • Blogging
  • Blogs
  • Content Marketing
  • Event Planning
  • Facebook
  • Marketing
  • Pinterest
  • Project Management
  • SEO
  • Social Media Marketing
  • Travel Arrangements
  • Travel Planning
  • Twitter
  • Web Campaigns
  • Writing

Services

  • Social Media Marketing

    $48/hr Starting at $25 Ongoing

    Dedicated Resource

    *Managing clients' social platforms: moderating discussions, commenting, posting (scheduling when needed), sharing content, doing influencer outreach *Creating Business Pages on social platforms from...

    FacebookMarketingPinterestSocial Media MarketingTwitter
  • SEO and Content Marketing

    $48/hr Starting at $25 Ongoing

    Dedicated Resource

    *Reviewing website for keyword density, keyword relevance, meta descriptions, title tags, copy and layout optimization *Providing short- and long-tail keyword research and recommendations based on organic...

    BloggingBlogsContent MarketingSEOWriting
  • Planning and Project Management

    $48/hr Starting at $25 Ongoing

    Dedicated Resource

    *Creating detailed project plans and timelines *Providing contingency ideas and alternative options *Wide-ranging focus for event planning: from planning conferences, to weddings and other special events,...

    Event PlanningProject ManagementTravel ArrangementsTravel Planning

About

Marketing Strategist, Project Planner, MBA

I have hands-on experience managing and implementing B2C online marketing strategies that drive customer engagement, grow social media platforms, and support SEO goals.

www.linkedin.com/barbaramatteson

I have a proven track record in:

*Creating detailed marketing plans
*Identifying social media strategies for Facebook, Twitter, Google+, Pinterest
*Engaging customers on social media platforms through targeted messaging
*Creating content marketing and SEO plans (including editorial calendars)
*Developing integrated, cross-channel promotional campaigns
*Project planning, analysis, and reporting (based on Google Analytics, Facebook Insights, or other reporting tools)

Recent achievements include:

*Managed a travel company's social channel and grew revenue by 105% year-over-year
*Grew Facebook fans by 60% year-over-year through increased engagement and promotional campaigns
*Developed a PR program from scratch that raised company profile and increased inbound SEO link