A results-driven PPC expert with over 5 years of experience in developing and executing successful campaigns for clients across various industries. Proficient in utilizing data to inform strategy and decision making. Adept in creating and implementing creative strategies that drive measurable results. Results-focused and highly analytical.

Skills:

- Pay Per Click Advertising (Google Ads, Bing Ads, Yahoo Gemini)
- Keyword Research and Analysis
- Landing Page Optimization
- Ad Copywriting and A/B Testing
- Conversion Tracking and ROI Analysis
- Google Analytics and AdWords Editor
- Search Engine Optimization (SEO)
- Social Media Advertising (Facebook, Twitter, LinkedIn, Instagram)
- PPC Budget Management and Forecasting
- Developed and executed successful PPC campaigns for clients, resulting in a 35% increase in conversions and a 20% decrease in cost-per-click
- Conducted market research to stay ahead of industry trends and identify new opportunities
- Optimized landing pages to increase conversion rates and improve user experience
- Analyzed data to identify trends and opportunities for improvement, and made recommendations to clients
- Worked with cross-functional teams, including web developers and content writers, to ensure alignment with overall marketing goals and objectives
- Managed PPC budgets and forecasted spending to ensure campaigns remain profitable and meet client goals