Angelina was an intricate part of rebuilding and rebranding essential advertising and marketing materials for a vast nationwide dealer network. Her skill set and insight into the development of a new comprehensive price book aimed to simplify the customer ordering process and align product reference
manuals were key strategic initiatives aimed to improve dealer satisfaction. Angelina also assisted in the development of an advertising program that was implemented through our customer service team which allowed dealers to take advantage of weekly specials; the program lead to incremental sales. In addition, Angelina led the redevelopment of the company’s marketing handbook and was responsible for the coordination of all marketing materials for the annual dealer conference. Her dedication to these initiatives allowed the company to rebrand the product lines, expand the dealer network and reduce dealer pricing inquiries.
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Rich LeMond