We offer custom menswear with online and offline showrooms in Singapore and the UK. People sign up online, come into the showroom, and are measured. We then have their measurement profiles so they can go and reorder online when necessary. Initially, we had a booking tool that was relatively basic. T
ogether with bvblogic, we overhauled the booking tool, making it a lot more flexible and useful to our needs. In the end, we started with the development of an entire order management system that administers measurements and tracks orders along the process. The impact of these systems is key for us. The booking part is super crucial. Before that, there was a customer service person who spent half her day answering customer calls to schedule and reschedule. The capabilities that we had were so limited. But those customer service calls have been reduced to a very low number now. bvblogic’s streamlining of the booking system nearly eliminated customer service calls, reducing staffing needs.
Reto Peter, Founder, Custom Menswear Retailer