Expert Copywriter, Designer & Illustrator
Hello! I'm Dana - your friendly creative writer, director and designer. I've worked with brands, both locally and globally, for just under a decade on pieces of communication that create lasting relationships with audiences.
My life has seen me travel all over the world, collecting stories, eating, and studying culture, and that has translated into my work as a cultural consultant where I help find unique insights that create genuine connections.
I'm bilingual in English and Arabic, and write both short form, like radio, TV, and ad lines, and long form, like articles, blog posts and brand manuals, in both. I've designed, written and directed brand identities and advertising campaigns. I'm interested in ideas, big or small, that are human and capable of making you giggle, gasp, cringe or cry.