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Skills

  • Marketing Research and Plans
  • Quality Assurance and Testing
  • Research
  • Survey Analysis
  • Survey Design

Services

  • Market Research Specialist

    $50/hr Starting at $25 Ongoing

    Dedicated Resource

    Market Research Specialist with a proven track record of helping clients to understand and improve their market position, using advanced quantitative data solutions such as survey-based experimental techniques...

    Marketing Research and PlansQuality Assurance and TestingResearchSurvey AnalysisSurvey Design

About

Market Research Specialist @ Test & Measure

https://www.linkedin.com/in/eddyhamad/

Working as an independent consultant in my own business (Test & Measure), I specialise in providing data-backed consumer insights for large companies, agencies, SMEs and entrepreneurs. I help test, refine and recommend how to optimise their ideas, campaigns and offers for potential customers ahead of time with well designed survey data fused with market data. I have also consulted to various Australian research agencies as an independent contractor.

Scope of services include:
*Testing, refining and optimising your offers, ideas and campaigns
*Quantifying the value of brand in consumer decisions
*Modelling consumer paths to purchase using linear, circular and tiered frameworks
*Improving advertising and content effectiveness by employing A/B tests
*Finding deeper segments of opportunity beyond readily obtainable profiling variables
*Probing deeper into consumer experiences and reasoning with text mining
*Adjusting above-the-line channel spend to maintain ROI at lower cost using econometric modelling
*Data visualisation using Tableau and PowerBI

Work Terms

No working terms.