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Generating publicity is the goal of public relations. The audience is wide however, and must be understood. PR might be directed at customers, the public in general, shareholders, or the media, among...
Good old-fashioned print copy has not left us. The written word, in tangible form, should not be ignored. Print copy increases awareness and sales.
Writing copy for social media is all about tone. The tone of the brand or product is different than the tone of the public or consumer. The brand or product usually “talks” in third person and has a more...
Effective SEO involves understanding the importance of keywords and implementing them in the copy effectively, but without compromising the integrity of the writing, or “keyword stuffing”.
Effective email copy produces a high click-though rate. The goal is to entice the reader to click on a link for more information. Successful email copy avoids over-selling, which results from confusing...
With the use of techniques such as “article spinning”, guest blogging has gotten out of hand. Search engines have caught on to the game and it doesn’t work anymore. What is needed are quality guest blog...
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