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Skills

  • Marketing
  • Sales
  • Analysis
  • Licensing
  • Product Development
  • Copywriting
  • Email Services
  • Research
  • Cold Calling
  • Communication Skills
  • Direct Sales
  • Email Marketing
  • Promotions
  • Sales Brochure
  • Sponsorship Sales

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Services

  • Marketing Communications

    $75/hr Starting at $25 Ongoing

    Dedicated Resource

    Wharton graduate who has managed marketing & sales in the cola wars (Pepsi), the hotel wars (Holiday Inns), the cookie wars (Nabisco) and other intensely competitive arenas, both large and small...

    AnalysisCommunication SkillsDirect SalesEmail ServicesLicensing

  • Marketing Coordination

    $75/hr Starting at $25 Ongoing

    Dedicated Resource

    Wharton graduate who has managed marketing & sales in the cola wars (Pepsi), the hotel wars (Holiday Inns), the cookie wars (Nabisco) and other intensely competitive arenas, both large and small...

    AnalysisLicensingMarketingProduct DevelopmentSales

  • Marketing Plans

    $110/hr Starting at $25 Ongoing

    Dedicated Resource

    Wharton graduate who has managed marketing & sales in the cola wars (Pepsi), the hotel wars (Holiday Inns), the cookie wars (Nabisco) and other intensely competitive arenas, both large and small...

    AnalysisCommunication SkillsLicensingMarketingProduct Development

  • Brand Management

    $110/hr Starting at $25 Ongoing

    Dedicated Resource

    Wharton graduate who has managed marketing & sales in the cola wars (Pepsi), the hotel wars (Holiday Inns), the cookie wars (Nabisco) and other intensely competitive arenas, both large and small...

    AnalysisCommunication SkillsLicensingMarketingProduct Development

  • Sales Management

    $110/hr Starting at $25 Ongoing

    Dedicated Resource

    Wharton graduate who has managed marketing & sales in the cola wars (Pepsi), the hotel wars (Holiday Inns), the cookie wars (Nabisco) and other intensely competitive arenas, both large and small...

    AnalysisDirect SalesEmail ServicesLicensingMarketing

  • Promotional Marketing.

    $75/hr Starting at $25 Ongoing

    Dedicated Resource

    Creative themes drive strategically grounded promotions to build brands and generate revenue. By considering the perspectives of all stakeholders, fully integrated events can elevate a business.

    Communication SkillsMarketingPromotionsSales

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About

"Because All Marketing Is Not Created Equal"

Steve Pike is a veteran of the cola wars….and the hotel wars, the cookie wars, and other intensely competitive arenas. He has managed a full array of marketing and sales responsibilities with Fortune 100 companies such as Pepsi, Holiday Inn, and Nabisco, as well as with midsize companies and small agencies. Steve understands what PikeMarketing must bring to clients: intelligent planning, compelling programs, and tight execution.

Among his accomplishments, Steve has launched more than a dozen new products- and, in one case, built a start-up division to $75M annual sales. He developed a new brand image TV campaign that drove awareness +13% during the first six months on air. He knows how to use research to find opportunities and to craft communications. Steve has solid understanding of trade practices, merchandising, pricing, and the importance of packaging. Two of his fully integrated promotional campaigns won Best-Of-The-Year awards in different industries.

Steve holds a degree from the Wharton School.

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