In a business fraught with cliches, I have to use one to describe Travis. Brilliant. Travis truly possesses an amazing passion and wisdom-driven talent. One simply needs to wind him up with an intriguing strategy (or even let him devise his own), and then simply let him go. This is someone who gets
it: digital, broadcast, print, it doesn't matter. He is one of the few in our business who can create, recognize, nurture and inspire the big idea. My guess is, it comes from a deep desire to communicate on a deep personal level with his audience--if you know him, you know he's that kind of guy. Back where I come from, we endow such gifted few with a title not easily handed out. We bestow upon them the mantle of "Creative Director," and then we put great trust in their thoughts, words, deeds and actions to positively impact our business. Travis is a Creative Director.
...Read More
Tom Freyer, Group Creative Director