More bang for the buck!
Skills/capabilities:
Communicating complex scientific, medical and technical information in a clear, concise format easily understandable by the general reader. Proficiency with computer programs such as Microsoft Word, PageMaker, PhotoShop and Word for Windows.
Developing productive, effective relationships with the news media for comprehensive coverage of programs and issues. Social marketing expertise.
Book writing, ghost-writing and editing.
Achievements:
Generated coverage of more than 5 million readers/viewers for a hospital surgical infection prevention initiative in Washington State carried by The Associated Press and published in major newspapers nationwide, such as The New York Times, USA Today, Newsday, Kansas City Star and others.
Developed marketing campaign that doubled hospital census and generated first-time profits, as well as winning a first-place national healthcare marketing award for a California hospital.
Won state newspaper awards from