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Skills

  • Analysis
  • Brand Strengthening
  • Design
  • Ad Concepts
  • Brand Awareness Programs
  • Brand Management
  • Brand Positioning Strategies
  • Business Innovation
  • Business Insights
  • Business Planning
  • Company Name
  • Competitive Analysis
  • Competitive Pricing
  • Consumer Insight Generation
  • Consumer Research

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Services

  • Equity Assessment

    $48/hr Starting at $48 Ongoing

    Dedicated Resource

    What value does your brand carry? What do you want it to stand for? I'll outline your brand's equity and make recommendations for how to align it with your desired consumer perception.

    Brand Management
  • Competitive Analysis

    $48/hr Starting at $48 Ongoing

    Dedicated Resource

    Who is your competition? I will track down all of the other guys that you need to know about and tell you what they are doing and what consumers are saying about them.

    AnalysisCompetitive Analysis
  • Consumer Targeting

    $48/hr Starting at $48 Ongoing

    Dedicated Resource

    Every good strategy should have a plan of what consumers to target and how to properly segment different consumers to their specific needs.

    Customer Segmentation StrategyTarget Marketing
  • Market Positioning

    $48/hr Starting at $48 Ongoing

    Dedicated Resource

    Businesses that offer a differentiated product or present a unique angle have a greater chance of succeeding in the marketplace. I can help identify those opportunity spaces.

    Brand Positioning Strategies
  • Pricing Strategy

    $48/hr Starting at $48 Ongoing

    Dedicated Resource

    Having a great product or service isn't enough if it isn't priced right. Too high and sales will be hurt. Too low and you are leaving money on the table.

    Competitive PricingSales
  • Social Media Audit

    $48/hr Starting at $48 Ongoing

    Dedicated Resource

    What does your online presence tell consumers about your company? I will assess your digital footprint and make recommendations for improvement.

    Social Media Marketing

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About

I am an experienced marketer with a passion for brands

My interest in building businesses started at a young age. Whether it was selling stick-figure drawings door-to-door for a quarter or pawning off baseball cards to save up for a Lego set, I was always looking for ways to make money. In high school, I competed in Future Business Leaders of America (FBLA) and was a state finalist Sterling Scholar in Business & Marketing.

As an undergrad, I studied entrepreneurship. As an MBA, I studied Brand and Product Management, learning directly from companies like Coca-Cola, Kimberly-Clark, and General Mills. Upon graduation, I started working for the company that invented the idea of brand management, Procter & Gamble. Here I worked on well known mega-brands like Covergirl and Olay.

In the meantime, I've also gained experience by working for a variety of small businesses and start-ups across a variety of different industries including tech, health & wellness, travel & tourism, hospitality, food service, and non-profit. I am excited at every new opportunity and look forward to discussing how to address your branding and marketing challenges!

Work Terms

I am available to work evenings and weekends. I am happy to communicate via phone, e-mail, Skype, Google Hangout, or any other way that suits you!

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