9 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
Area of Specialization: Search Engine Optimization, Pay per Click Management (PPC)
Responsibilities:
• Developing and implementing effective SEO strategies for various in-house portals with the goal of improving their overall visibility on the Internet and in turn increasing revenue.
• Monitor online marketing campaigns and evaluating effectiveness.
• Overseeing & Monitoring mainline SEM, SEO projects in the organization & personally handling Paid Search & Display Advertising campaigns
• Making Search Marketing strategy and planning for in-house and client site.
• Understand and manage success metrics (conversion, revenue, task completion, customer satisfaction, and others) for program areas.
• Monitor web properties and evaluate their online marketing campaigns effectiveness. Create custom reports, perform actual analysis to track consumer behavior and present key analytic findings and related solutions to senior management.
• Coordinate and lead cross-functional teams of creative and interaction designers, copywriters, and developers to ensure that web marketing projects are implemented on schedule, on budget and on brand.
• Affiliate Marketing, dealing with Ad networks.
• Performed A/B and multivariate testing to further track user engagement and to increase overall website conversions and call to actions such as contact us form submissions and request for price quotes
• Team Management & Client Handling
• Managing key strategic development projects from conception to production.
• Creating proposals for top agency clients so as to reflect a perfect cost revenue analysis through all possible online media channels which can get them a justifiable ROI.
Work Terms
Work Terms
Monday to Friday - EST (we can work as per your Project Requirement)
Payment Terms
Online Marketing - SEO, SMO, PPC
For SEO- Charge Monthy
For PPC - One time Campaign Setup + (10% of total budget or Monthly Campaign management which ever is higher)