Consultant Needed for Sales & Marketing

We are seeking an experienced consultant to assist us in designing and executing a comprehensive sales and marketing campaign targeted at the Indian market. Our company specializes in cybersecurity consultancy, with a particular focus on Privilege Management and Identity Management services. We need a consultant who can help us identify potential markets, understand customer needs, and craft strategies to effectively penetrate the Indian market.
Key Responsibilities:
Market Research & Analysis:
Conduct detailed research to identify potential market segments in India for Privilege Management and Identity Management services.
Analyze market trends, competitive landscape, and regulatory environment in India relevant to cybersecurity consultancy.
Strategy Development:
Develop a tailored sales and marketing strategy to effectively reach identified target audiences.
Provide recommendations on positioning, messaging, and value propositions for our services.
Campaign Planning:
Outline a detailed marketing campaign plan, including digital marketing strategies, content marketing, social media, and email marketing.
Identify key channels for promotion and potential partnerships in India.
Implementation Support:
Provide guidance and actionable steps to implement the strategy.
Assist in the creation of marketing materials, if needed.
Performance Metrics:
Define key performance indicators (KPIs) to measure the effectiveness of the campaign.
Provide methods for tracking and analyzing campaign success.
Expected Deliverables:
Market Analysis Report: A comprehensive report detailing the Indian market for cybersecurity consultancy with a focus on Privilege and Identity Management.
Sales & Marketing Strategy Document: A strategic plan outlining how to approach the Indian market, including target segments, positioning, messaging, and recommended marketing channels.
Campaign Plan: A detailed marketing campaign plan with timelines, channels, and budget recommendations.
Performance Metrics & Tracking Plan: A document outlining the KPIs and methods for monitoring the success of the campaign.
Requirements:
Proven experience in sales and marketing within the cybersecurity sector, preferably with experience in Privilege Management and Identity Management.
Deep understanding of the Indian market, including knowledge of local business practices, culture, and regulatory environment.
Strong analytical skills and ability to translate market research into actionable strategies.
Excellent communication skills, both written and verbal, in English. Knowledge of local languages is a plus.
Ability to work independently and deliver high-quality work within agreed timelines.
Time Frame:
The initial market analysis and strategy development should be completed within 4 weeks of project commencement.
The full campaign plan, including deliverables, should be finalized within 6 weeks of project commencement.
Implementation support and performance tracking setup should be completed within 8 weeks.
If you have the expertise and experience to help us successfully enter the Indian market with our cybersecurity services, we look forward to receiving your proposal.
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