Content Creator: AI Product Img & Social

Project Overview
I am seeking a talented and creative Content Creator to manage two key areas:
One-Time Project: Creation of high-quality product and banner images for my website, leveraging AI tools and/or licensed stock imagery.
Ongoing Monthly Retainer: Comprehensive social media content creation (graphics, captions, hashtags) for Instagram, Facebook, WhatsApp Business, and LinkedIn.
The ideal candidate will possess strong visual design skills, a foundational understanding of product presentation, and proven expertise in social media content strategy and execution.
Detailed Scope of WorkPart 1: Website Product & Banner Images (One-Time Fixed Price Milestone)
Objective: To create professional, visually appealing, and web-optimized product and category banner images that align with our brand aesthetics.
Responsibilities:
Generate or source high-quality product images for our website. This will primarily involve:
Utilizing AI image generation tools (e.g., Midjourney, DALL·E, Adobe Firefly) to create unique visuals.
Alternatively, sourcing and editing properly licensed, royalty-free stock images where AI generation is not suitable or efficient.
Design compelling banner images for key website product categories.
Ensure all images are optimized for web use (correct dimensions, resolution, file size, and format for fast loading and visual quality).
Maintain consistent styling, color palette, and branding across all delivered images.
Crucially, all images must be either original AI-generated content or sourced from legally licensed platforms, ensuring full commercial use rights and no copyright infringement.
Deliverables (One-Time Milestone):
110 - 150 high-resolution, web-optimized product images.
10 category banner images.
Final files delivered in [Specify your required dimensions and formats, e.g., JPG/PNG/WebP, 1200x800px for products, 1920x500px for banners].
Confirmation that all images are legally usable for commercial purposes.
Part 2: Social Media Content Management (Ongoing Monthly Retainer)
Objective: To consistently create engaging, platform-optimized social media content that builds our brand presence, drives engagement, and supports lead generation efforts.
Platforms:
Instagram
Facebook
WhatsApp Business
LinkedIn
Content Strategy:
Content for Instagram, Facebook, and WhatsApp Business will be designed to be repurposed across these three platforms (same core creative, adapted captions/hashtags as needed).
Content for LinkedIn will be distinct, tailored for a professional audience and platform best practices.
Monthly Volume:
12 unique posts per month for Instagram/Facebook/WhatsApp Business (equivalent to 3 posts per week, adapted for each platform).
12 separate posts per month specifically for LinkedIn (equivalent to 3 posts per week).
Total: 24 unique content pieces (graphics + captions) per month.
Responsibilities:
Content Creation & Design:
Develop and design visually appealing social media graphics, carousels, and simple short-form visuals.
Content types will include: product showcases, promotional graphics, educational content, testimonials, behind-the-scenes, and brand storytelling.
Copywriting:
Craft engaging and platform-appropriate captions.
Research and include relevant hashtags and clear Call-to-Actions (CTAs).
Brand Consistency:
Ensure all content adheres strictly to our brand guidelines (voice, tone, visual style, color palette, fonts).
Optional: Posting/Scheduling:
Please specify in your proposal if you offer direct posting/scheduling services (e.g., via Meta Business Suite, Buffer, Later) or if you will only deliver the content for us to post.
Deliverables (Monthly Milestone):
12 designed posts (graphics + captions + hashtags + CTAs) for IG/FB/WhatsApp.
12 designed posts (graphics + captions + hashtags + CTAs) for LinkedIn.
A comprehensive monthly content calendar (e.g., Google Sheet, Notion, or PDF) outlining:
Proposed posting dates.
Platform allocation.
Post topic, type, and key message.
Draft captions and hashtags.
Source files (e.g., PSD, AI, Figma, or Canva links) provided upon request.

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