The Digital Marketing Analyst at webslojd will support the organization’s digital initiatives and overall strategy to maximize brand awareness, consumer experience and support the integrated marketing strategy. ... Show more
The Digital Marketing Analyst, webslojd.com will consistently demonstrate support of the SrAlab statement of Vision, Mission, and Core Values by striving for excellence, contributing to the team efforts and showing respect and compassion for patients and their families, fellow employees, and all others with whom there is contact at or in the interest of the institute.
The Digital Marketing Analyst, Pathways.org will:
Have working knowledge of online marketing metrics and reporting tied to SEO, advertising, social media, user journeys, segmentation and personas, user experience, survey and feedback tools, website reporting tools, and customer experience/web analytics
Co-manage $40K Google AdWords budget, regularly evaluate strategy to improve performance
Have moderate knowledge of the various marketing and business intelligence technologies, e.g. Google AdWords, Google Search Console, Social Media Ad Platforms, YouTube Analytics, SEMRush, Google Tag Manager, etc., with expertise in Google Analytics
Perform all other duties that may be assigned in the best interest of Pathways.org.
Work to keep our properties technically optimized for users and performance. Including information architecture, schema management, page speed, and other elements of crawling and indexing performance.
Own daily, weekly and monthly monitoring of Social media performance dashboards.
Perform keyword research and work with editorial teams to strategically improve and grow our library of content.
Generate, analyze, and report on performance while providing actionable insights and recommendations.