The report must define and conceptualise the problem in a CLD (causal diagram model) in such a way that it prepares for the development of a formal system dynamics model intended for policy analysis.
the conceptual analyzes are for a model-based study of the relationship the growth of the premium alternatives at Asian soap market, that is the result of higher purchase power which is "rapidly" satisfied by industries looking for increasing profits in commoditized categories such as soap bars. This has a direct effect on sustainability since soap bars (a sustainable option) is replaced by shower gel -more plastic, more chemicals, more productive use for cleaning results, larger and less efficient supply-chain etc. In countries like China or Indonesia, the market has completely changed to shower gel in the last few years.
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