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How AB Testing Professionals Can Help You

AB testing is a scientific method of comparison which involves two web pages or applications being placed side by side to find out which of them performs better than the other. This method of testing is also called split testing and is done by randomly presenting the two variables being tested often referred to as A and B to some users, and then the statistical analysis is collected, and the performance result shown. The AB testing is used in the marketing world even though it appears to be the marketing tool that is less commonly used but it does eliminate the uncertainty of guesswork, it also enables users to make decisions that are data-based and can be applied in as many numbers of variables as possible. A/B testing can be conducted by freelancers that are hired on Guru.

When AB testing is adopted by a company, it allows the said company to collect relevant data from the experiences of their product users and at the same time try making careful and fact-based changes to these experiences. It helps companies understand the level of effect that a small change in a product or the marketing campaign of the products can do to the customer’s experience of the product or services. With the testing method, companies can find out how their products and services affect the user experience by creating customers experience hypotheses, and as such improve the experience where necessary. On Guru, you are able to connect with numerous freelance A/B testing specialists with the experience you need to get your next project done.

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