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How Direct Marketing Professionals Can Help You

Direct marketing is a type of advertising used by companies to market and sell their goods and services to customers via direct communication methods such as cold calling, text messaging, online adverts, web sites, emails, fliers, catalog distribution and more. It is also an effective way for businesses to share new information and updates regarding their products, sales and limited time promotions. Most direct marketing materials include a call to action or initiate a response from the consumer in the form of feedback cards, information request cards, subscription links and additional response materials. The "call to action" or "call to response" aspect of direct marketing elicits immediate results for a business seeking to track marketing numbers for customer response rates.

A direct marketing manager oversees and manages all direct marketing campaign communications for your business. In addition to direct marketing oversight, the manager will build a team or delegate tasks to your team for carrying out various marketing initiatives including telephone calls, text messages, advertorial writing, flier design, catalog distribution and more. He or she may design or delegate the design of physical marketing materials to communicate and share product information with your customers along with methods to respond. As follow up, the direct marketing manager will collect and review all marketing materials to determine various factors including customer interest levels, product reviews, business performance, customer concerns and more. On Guru, you can hire a freelancer who specializes in direct marketing and advertising in the location you need and at the price you want to pay.

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Feb. 2018

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