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How Email Marketing Professionals Can Help You

Email marketing, otherwise known as digital marketing, is a method of direct marketing that employs electronic mail as a form of communicating messages to a large group of people, usually through mass mailings to an email list. Every e-mail that is sent by a company and received by a current or prospective customer is generally considered to fall under the category of email marketing. Unlike traditional mail marketing, email marketing is easier to track and advertisements have the ability to reach significant numbers of email subscribers who have shown prior interest via opt-in. The goal of email marketing is to reach a higher number of interested parties for the purpose of enhancing customer-business relationships.

Hiring a freelance email marketing guru or digital marketing specialist will assist your business in the creation, implementation, and distribution of mass email communication initiatives designed to reach and engage your audiences. An email marketer will usually have an academic background in general marketing and will therefore be knowledgeable about the most appropriate marketing methods and practices for your business or company. In addition, he or she will be able to view email tracking data, such as bounce back rates or unopened emails in order to edit and refine the recipient list, ultimately saving your business or company time on marketing efforts and list building. On Guru, you can find a professional in e-mail marketing with the industry experience you want at the right price for you.

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