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Advertising Concepts

I am a marketing professional who is passionate about telling authentic brand stories. I have a firm belief that in this media saturated age, externally communicated brand messages that are not sustantiated and reinforced by strong internal marketing are ultimately misguided and doomed to eventual failure. So, when I work with your brand, I will seek to understand its essence and will not tell a story that I believe cannot be 'delivered on'. A brand can never just be a logo, a tagline, a corporate colour scheme, or even a set of brand 'values'. A brand is the product of a thousand small gestures, and the internal brand is the underwater part of the overall brand iceberg. If the service delivery is not there - messages composed of unrealistic promises set so many companies up for failure. My expertise lies in strategic planning, industry analysis, strategy formulation, creative copy writing (advertising, web, blog, PR) direct mail campaign planning & strategy, internal branding stra

Skills & Expertise

Adobe PhotoshopAdvertisingAnalysisCorporateInkscapeMarketingMicrosoft SQL ServerSchemeSQLStrategic PlanningWriting

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