As a brand manager working on the Gillette razor brand, the skills I acquired range from building strong brand identity, creating new sub brands and creating together with agencies pan European, advertising programs and in store executions.
Writing agency briefs to create great campaigns for new product launches and promotions for new razor launches. Campaigns ran across all mediums from TV to the internet, with the aim of reaching young male users in the market place.
Creating new ideas for promotions & campaigns to be able to think out of the box and gain retailer acceptance for increased in store presence.
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