Market Penetration Deliverables (Competencies): (1)- Competitive Analysis and Product Positioning: Conduct marketing research and technical analysis of competitive Technology and Software products in order to determine and define the technical and functional competitive advantages of the Client's product line. (2)- Marketing Publications & Brochures: Write Client marketing publications, which serve as product definitions that make the technical and functional advantages of the Client's product line both clear and obvious to the reader. These product definitions serve as the standard "marketing platform" used for presentations, competitive sales situations, and article content product descriptions. (3)- Articles and Press Releases Write and published articles and press releases relating Client products, new client sales, installations, client testimonials, etc. The frequency of press releases and publication of articles in professional journals significantly help