DirectLine Marketing, Los Angeles, CA
• Managed and implemented direct marketing and branding strategies for multiple industries and product lines (financial, medical, travel, food/flavor).
• Developed and managed multiple effective marketing campaigns; both B2B and B2C.
• Managed and prioritized marketing/sales opportunities within industries and established successful timelines.
• Created a full set of client retention features including online ordering, performance tracking and IT reports to increase customer satisfaction and track results and ROI.
• Provide customers with competitive analysis, creative, tracking and result analytics.
• Worked with multiple vendors for direct mail, print media planning and creative services to assure clients cohesive branding and marketing within multiple product lines.