carolhaas

Remsenburg, New York, United States

Yearly Stats: $0 Earned |

Advertising Concepts

· Re-positioning AT&T from "long-distance leader" to provider of "total communications." · Creation of proprietary models to help clients position their companies and products for the future. (Johnson & Johnson, Exxon, Chesebrough-Ponds) · Assessment of strengths/weaknesses of Coca-Cola's vs. Pepsi's global campaigns. · Design and execution of "Values Study" for General Motors to help reposition Buick for a more "youthful" mature marketplace. · Hired as independent consultant by Syntex to prepare introductory strategies for the "switch" of Naprosyn/Anaprox to OTC market (Aleve). · Developed consumer positioning/concepts for new business presentation to Glaxo for the introduction of new migraine headache remedy (Imitrex). · Identified marketing issues impacting "switch" of Zovirax to over-the-counter status for Burroughs Wellcome. · Commercialization of APS' Microsponge technology (time-released delivery system). Presented year 1 global strategy and

$50 / Hour
$0 minimum budget