Sales & Marketing
Adept in IMC plan development, execution, and evaluation.NPD and product launch expertiseBrand Management experience in a variety of industriesSeasoned, hands-on creative professionalMarketing Research expertise from methodological design through report preparationSkilled interviewer and group moderatorExtensive CRM experience in both strategy and administrationRespected entrepreneur, industry consultant, and academic
I offer the true 360 degree perspective in marketing. My background includes a unique blend of extensive agency experience with client-side and supplier-side marketing, advertising, and research expertise. Additionally, I have taught marketing, advertising, and research to undergraduate and graduate students for a decade. As a co-author, I hold a US Patent for "Method and System for Analyzing Effectiveness of Marketing Strategies."