Sales & Marketing
Experienced in directing all marketing and advertising initiatives including development of marketing plans and marketing strategies from scratch.
Experienced in developing low cost, high ROI strategies for rapid customer acquisition (lead generation.) and effective customer retention (loyalty/rewards) programs.
Experienced in identifying and securing marketing co-branding and partnership opportunities.
Experienced in directing the development and implementation of all marketing touch points including direct mail, email marketing, website development, brand and product management, print and web advertising, market research, competitive analysis, tracking and analysis of marketing cost vs ROI, search engine optimization, and more.
Experienced leading teams as large as 15 employees (including work from home employees), including developing short and long terms goals and objectives, managing project and departmental budgets, developing job descriptions, hiring and interviewin