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Advertising Management

I am a highly successful brand marketer with over 10 years of experience working with many of the world's most valuable brands from Disney, Warner Bros., Nickelodeon, and many others. I have overseen and executed both strategies and tactics for a myriad of multimillion-dollar marketing and advertising campaigns targeting consumers ranging from kids to teens to adults in a variety of consumer products industries ranging from home video to video games to publishing. I have directed multiple cross-functional teams of creative, production, advertising, and sales personnel to create both consumer and trade marketing and sales materials as well as promotional campaign elements and retail point of sale materials. I have also led multiple marketing and product development teams regarding establishment of key product features, positioning, and competitive differentiation based on market data and competitive analyses.

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$60/hr Ongoing

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I am a highly successful brand marketer with over 10 years of experience working with many of the world's most valuable brands from Disney, Warner Bros., Nickelodeon, and many others. I have overseen and executed both strategies and tactics for a myriad of multimillion-dollar marketing and advertising campaigns targeting consumers ranging from kids to teens to adults in a variety of consumer products industries ranging from home video to video games to publishing. I have directed multiple cross-functional teams of creative, production, advertising, and sales personnel to create both consumer and trade marketing and sales materials as well as promotional campaign elements and retail point of sale materials. I have also led multiple marketing and product development teams regarding establishment of key product features, positioning, and competitive differentiation based on market data and competitive analyses.

Skills & Expertise

AdvertisingCompetitive DifferentiationHome VideoMarketingMaterialsProduct DevelopmentPublishingSalesSales MaterialsTrade MarketingVideoVideo Games

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