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Sales & Marketing

Advertising Management

Agency, clent side and consulting experience: As Vice President, Group Account Director, for a $750 million agency network, I am responsible for overall agency performance and client satisfaction on accounts that represent over $12MM in billings in consumer and B2B home and shelter, retail, professional services, government and healthcare categories. The integrated services we provide these clients include advertising (broadcast and print), direct marketing, promotions, retail and POS, interactive marketing and Web development, design services, media planning and buying, and production services. As a member of the agency's senior management team, I participate in overall agency management including strategic direction, financial reporting, training and hiring.  Supervise an integrated team of over 20 marketing professionals encompassing account services, account planning, creative, interactive, media and public relations.  Ensure that the agency is providing the highest levels o

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$125/hr Ongoing

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Agency, clent side and consulting experience: As Vice President, Group Account Director, for a $750 million agency network, I am responsible for overall agency performance and client satisfaction on accounts that represent over $12MM in billings in consumer and B2B home and shelter, retail, professional services, government and healthcare categories. The integrated services we provide these clients include advertising (broadcast and print), direct marketing, promotions, retail and POS, interactive marketing and Web development, design services, media planning and buying, and production services. As a member of the agency's senior management team, I participate in overall agency management including strategic direction, financial reporting, training and hiring.  Supervise an integrated team of over 20 marketing professionals encompassing account services, account planning, creative, interactive, media and public relations.  Ensure that the agency is providing the highest levels o

Skills & Expertise

AdvertisingAnalysisBusiness DevelopmentBusiness Development ProgramsBusiness InsightsCommunications ProgramsCompetitive AnalysisCompetitive AssessmentCompetitive DifferentiationConsultingContractsCorporateDatabase DevelopmentDesignDirect MarketingDirectorFinancial ReportingFinancial ServicesForecastingGraphicsHealthInteractive MarketingLeadershipManagement

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