Results-driven professional specializing in brand development, communication and integrated marketing strategy for award-winning brands like JetBlue Airways and Starwood Hotels.• Twelve-plus years of brand, marketing and communications experience focused on travel and hospitality• Deep understanding of brand architecture and establishment of brand positioning and promise• Expert at extending brand strategy through all consumer touch points, campaigns and experiences• Advanced skills in content creation and editing for web, print, digital, direct mail• Experience with revenue-driving integrated campaigns using social, PR, digital, SEO, SEM, email, print• Extensive experience in using research to analyze and execute products, advertising and experiences• Proven strength in identifying opportunities and developing strategic plans