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Advertising Management

Marketing Strategy: I have developed creative and effective marketing strategies while at Tarkett, Cadbury Adams and Just Born that drove awareness and sales across all brands and product categories. Public Relations: As Brand Manager for Tarkett, I have developed and implemented a public relations strategy for the company as a whole as well as all four product lines, including: developing and distributing press releases, developing relationships with targeted trade and consumer media, creating press kits, securing media placements (including Extreme Home Makeover, Style Network, TLC, HGTV, Domino and Family Circle), etc. While managing the Marshmallow Peeps brand, I worked in conjunction with the PR agency to develop and unprecedented public relations campaign that generated over two billion impressions for the 2004 Easter season. Additionally, I am professionally media trained and have been featured in over 200 interviews on national media channels such as CBS Early Show, NB

About

$50/hr Ongoing

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Marketing Strategy: I have developed creative and effective marketing strategies while at Tarkett, Cadbury Adams and Just Born that drove awareness and sales across all brands and product categories. Public Relations: As Brand Manager for Tarkett, I have developed and implemented a public relations strategy for the company as a whole as well as all four product lines, including: developing and distributing press releases, developing relationships with targeted trade and consumer media, creating press kits, securing media placements (including Extreme Home Makeover, Style Network, TLC, HGTV, Domino and Family Circle), etc. While managing the Marshmallow Peeps brand, I worked in conjunction with the PR agency to develop and unprecedented public relations campaign that generated over two billion impressions for the 2004 Easter season. Additionally, I am professionally media trained and have been featured in over 200 interviews on national media channels such as CBS Early Show, NB

Skills & Expertise

Brand ManagementCause MarketingCompany NewslettersConsumer MediaDominoEvent PlanningManagementMarketingMarketing CommunicationsNewslettersPress ReleasesProduct DevelopmentProject ManagementSalesWriting

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