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Resume  Responsible for creation, strategic planning and execution of all aspects of online and print marketing campaigns  Developed marketing schedule/calendar for on-going initiatives  Achieved success with formal marketing systems and processes such as, competitive analysis, market research (surveys) and marketing communications  Managed, produced and/or drafted the content of renewal efforts, letters of interest, and responses to inquiries (i.e. customer relations)  Aided in the re-launch of a web site  Proven ability in developing demographic reports, keeping record of accounts, contacting and attaining new companies for ad campaigns and increasing CRM growth  Trained in ad serving, Dart for Publishers  Acquired knowledge of web analytics, which tracked visitor and marketing activity. Using this information was able to make the most profitable strategic and tactical decisions.  Developed creative concepts for all online advertisements and e-mails which include

Skills & Expertise

Ad CampaignsAdobe PhotoshopAdvertisingAnalysisAnalyticsCompetitive AnalysisCustomer RelationsCustomer ServiceDartMarket ResearchMarketingMarketing CommunicationsMaterialsReportsResearchStrategic PlanningSurveysWeb AnalyticsWriting

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