A brand is not a logo. A brand is the carefully crafted backbone of your business; what your customers will see, read and engage with. It represents your business and its values. You will use your brand guideline to help you in almost all aspects of your business. To look at basic elements of your brand development, we suggest a minimum of ten (10) hours, depending on what research you have already completed. This will be with me, Jennifer, I'm a senior branding consultant and I will help you delve into your target market and we'll identify what your positioning should be, personality and other vital elements. We'll work together to create a strong, creative and well built identity. Here are some basic brand elements we can work on: 1. Name suggestions or refinement if you have ideas already 2. Tagline ideas 3. Brand values & core value(s) 4. USP 5. Brand personality 6. Tone of voice 7. Colour palette guide 8. Your 'why' statement 9. Positioning statement 10. Vision statement 11. Mission statement We may need to create a brand architecture, brand hierarchy or look at a archetype if you have more of a complex brand. Whatever your brand requirements, we can help. Thank you for reading and we look forward to working with you soon! *Note, if you have a lot of your brand elements in place and simply need a small amount of time to have something reviewed or to gain specific input, we offer 1-hour and 3-hour workshop bundles that can be used for any kind of consulting.