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Brand Management

My name is Mike Colucci and I have 25 years of branding, marketing and advertising experience in the financial services, consumer goods, durables and services, B2B space and sales force driven organizations. My core skills revolve around the following areas: 1) Marketing Plans, Strategies and Programs: Conduct SWOT analysis and formulate marketing strategies and tactics. Develop integrated marketings plans based upon a 7P framework. 2) Branding Strategies: Identify brand equity (positive/negative associations & perceptions). Formulate brand strategy to deliver business objectives. Develop positioning, value proposition and messaging hierarchy. Develop naming conventions and manage visual identity development. 3) Advertising Campaigns: Develop, plan and implement integrated, call-to-action based campaigns. Prepare advertising briefs and liaise with internal and external resources & creative vendors. Deliver "Push" and "Pull" advertising campaigns and initiatives. 3)

Skills & Expertise

AdvertisingAnalysisArticulateConsumer GoodsCorporateEmailFinancial ServicesMarketingMarketing PlansSales

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