SCOPE: Highly differentiated, effective, measurable marketing and branding programs. EMPHASIS: The nature and quality of the customer experience; building brand advocacy in business and consumer environments. CAPABILITIES: Brand strategy, brand architecture, naming, brand stewardship, account management, creative direction, writing, marketing messaging, new service and product development, new business, proposals, staff and team management, p&l, directing qualitative research and global implementation, and liaison with intellectual property law. CATEGORIES: Information Technology, Financial Services, Industrial, Chemical, Retail, Luxury Goods, Consumer Products, Health and Beauty, Nonprofit and Public Sector, Sports Gear/Components.