My broad industry knowledge spans consumer products, consumer health care, fashion, beauty, retail and technology. My career features a CIPRA award-winning program for Philips Electronics and a campaign for Lipton Food's "Sizzle & Stir" product that generated more than 80 million media impressions including an 8-minute segment on the NBC Today Show. I won the Sears Optical account and went on to create and execute an external and internal integrated marketing communications program that resulted in 145 million media impressions, widespread internal awareness and participation among the chain's nearly 900 stores nationwide. I've also designed and led additional programs for such companies as Boehringer Ingelheim Pharmaceuticals (Pharmaton Natural Health Products division, Ginkoba herbal supplement), Pearle Vision (leading optical retailer), Merck Corporation, Bayer Corporation and Elderplan (a division of Metropolitan Jewish Heath Systems).
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